How to Automate Social Media Posting Using AI with Make.com

In this guide, you’ll learn how to use AI and automation tools to simplify your social media posting, freeing you from manual posting tasks. By following this tutorial, you can set up an AI system that will post to your social media accounts daily, allowing you to focus on other areas of your business or personal brand.

Step 1: Sign Up for Make.com

Make.com is a robotic processing automation (RPA) tool that allows you to connect different software to automate workflows. Sign up for an account on Make.com to get started.

1. Create a New Scenario: Once logged in, click the “Create a New Scenario” button at the top of the dashboard.
2. Visual No-Code Setup: This tool is visual and requires no coding skills, making it easy to set up your automation.

Step 2: Set Up the Trigger with Google Sheets

You’ll use a Google Sheet to trigger the automation.

1. Create Your Google Sheet: Set up a Google Sheet with columns for your article links. For example, in the first column, add URLs of industry-related articles.
2. Add the Google Sheets Module: In Make.com, press the “+” button and search for Google Sheets.
3. Select “Watch New Row”: This function will trigger whenever a new article link is added to your sheet.
4. Set Limits and Schedule: Change the trigger schedule to daily at 8:00 AM. This will post one social media update every day.

Step 3: Summarize the Article with Perplexity AI

Next, AI will read and summarize the article to generate content for your social media posts.

1. Sign Up for Perplexity: Go to Perplexity.ai, create an account, and generate your API key.
2. Connect Perplexity to Make.com: In Make.com, search for Perplexity and select “Create Chat Completion.” Add your API key to connect the tool.
3. Write the Summarizing Prompt: Add a prompt that instructs Perplexity to summarize the article you input in the Google Sheet.
4. Test the Setup: Run the automation once to ensure Perplexity successfully summarizes the article.

Step 4: Create Social Media Posts with AI

Now, you will generate posts for Facebook, Instagram, Twitter (X), and LinkedIn using AI.

For Facebook:

1. Add a Router: This allows you to perform multiple actions (e.g., creating multiple posts) at once.
2. Use CLAUD AI: In Make.com, search for CLAUD and connect it to your API. Set it to generate a Facebook post based on the article summary.
3. Write the Prompt: Add a prompt that tells CLAUD to create an engaging Facebook post, with a clear call to action and relevant hashtags.

For Instagram:

1. Add OpenAI Module: In the router, select OpenAI to write your Instagram post.
2. Prompt the AI: In the content section, ask OpenAI to write an Instagram post with a visually appealing message, emojis, and hashtags.
3. Generate an Image: Use DALL-E (via OpenAI) to generate an image related to the post, based on the article.

For Twitter (X):

1. Repeat the OpenAI Setup: Follow the same steps for Twitter, with a focus on shorter content suitable for Twitter’s format.
2. Add Hashtags and Emojis: Adjust the prompt to include concise, engaging content with hashtags.

For LinkedIn:

1. Use CLAUD Again: Repeat the process using CLAUD to generate a professional LinkedIn post.

Step 5: Connect to Social Media Accounts

Now that your posts are written, it’s time to connect them to your social media accounts for automatic posting.

1. Facebook: Add the Facebook Page module and authorize your account. Select the page and schedule posts based on the previous AI-generated output.
2. Instagram: Connect to Instagram for Business and use the generated image and caption from the earlier steps.
3. Twitter (X): Repeat the same process to connect Twitter (X).
4. LinkedIn: Lastly, connect LinkedIn and automate posting to your profile or company page.

Step 6: Optional Review Before Posting

If you prefer to review posts before they go live:

1. Send Posts to Email: Instead of posting directly, you can set up an email module to receive a preview of the posts, giving you the opportunity to edit and approve them manually.

Step 7: Finalize and Run Your Automation

Once you’re happy with the setup:

1. Ensure Your Spreadsheet Is Filled: Add enough article links to your Google Sheet to keep the system running daily.
2. Turn On the Automation: In Make.com, activate the scenario, and your AI system will now generate and post daily social media updates automatically.

The Finale

In just a few simple steps, you can automate your social media marketing, saving hours of manual effort. Using Make.com, Perplexity, CLAUD, and OpenAI, your AI-driven system will run daily, keeping your audience engaged and building your brand.